LTK Creator Accelerator Program Week 1.

Hey friends in today’s blog post I am sharing with you all my journey of going through the LTK Creator Program. This program lasts for four weeks and I want to share everything that I am learning by being apart of the LTK Creator Program. In order to be apart of the LTK Creator Program LTK had to personally reach out to you via email to invite you to be apart of this amazing program. I was shocked when LTK sent me an email inviting me to be apart of the program especially since I am still a small and new LTK Creator. I started my week 1 on January 8th and the Zoom meeting started at 2:00pm and ended at 3:00pm. So if you are interested in reading what I learned in week 1 then let’s get started.

Share Your Personal Brand.

In week 1 of the LTK Creator Accelerator Program we learned the importance of sharing your personal brand. The first point that we covered was:

Brand Reflection.

They talked about the importance of identifying your unique strengths, passions, and all the things that excites you. By incorporating these things into your content will help your audience to know what kind of content you share and help to build community with your audience.

As a creator you need to understand what your personal mission and vision is for your brand so that you can clearly convey that to your audience so they can know what your brand is all about.

Every week you should be doing an audit of what you have currently posted and learn what posts are resonating with your audience| community.

Most importantly that authenticity sells meaning you are going to make sells when you are being your authentic self. People want to buy from real people. So make sure to always let your personality show in your content.

2. Brand Personality.

To gain the trust of your community and to even build a community you need to make sure that your profile clearly communicates your brand personality. Here are a few questions that you should ask yourself in order to figure out what your brand personality is.

What is your brand personality?
What do you want to be known for?
What are you an expert in?
Once you can easily answer all of these questions then you will find what your brand personality is. Again it is important to remember that authenticity sells so don’t be afraid to let your imperfections show. People want to buy from people that are relatable and nobody is perfect. So just be yourself.

3. Profile Optimization.

You only get one time to make a good first impression when it comes to gaining a following and making sales.

First impression matters a well optimized profile instantly conveys who you are.
Brand Identity a consistent and polished profile helps establish and reinforce your personal brand (builds trust).
Searchability and discoverability it is so important to use keywords.
Engagement and growth what is your purpose and value proposition.
Colloboration opportunities brands that want to collaborate with you will reach out to you based off how well optimized your profile is. The more detailed the better it will convey to brands who you are and what you do.

4. Content Highlights.

It is very important to share your LTK content across your other social media profiles so that you can get more eyeballs to your LTK profile. Cross promoting posts helps in increasing your chances of getting sales and gaining followers. Also they mentioned to use Instagram story highlights on Instagram or TikTok playlists to showcase your LTK content.

5. Writing Engaging Captions.

When creating your LTK posts it is so important to write engaging captions. Knowing your audience plays an important role in understanding their interests, and what content will resonate with them. You also want to write concise and clear captions. Keep them short and to the point. Incorporate a CTA (call to action) having a CTA encourage engagement. You also should utilize keywords in your captions. Using keywords help to get your posts being found in search.

6. Expanding Your Content Verticals.

During the presentation they touched on how critical it is to expand on your content verticals which simply just means to share all the things that you are passionate about don’t just limit yourself to one thing. Here are a few tips to help you expand your content verticals.

Content relevance create content with audience in mind
Building authority and trust focus on things that you are passionate about
Competitive advantage
Consistency you should be posting everyday
Long term growth
Leaning into multiple verticals will help to build a sustainable platform that will stay relevant over time.

7. Showcase Your Everyday Life In Video.

Video is the number 1 type of content performing well on LTK.
Share all types of content through video. What makes you relatable to the audience that you want to attract.
Learn how to show up daily in video.
Remember all video content has a home on LTK. For example you could share a day in the life vlog and then link everything that you used and what you wore in the video.

8. Content Inspo.

Here is some daily post inspiration to help get your creative juices flowing.

GRWM (get ready with me)
Recipe
Day In My Life
Kitchen Tour
DIY Gifting

My Final Thought.

So friends in week 1 of the LTK Content Creator Accelerator Program taught us what personal branding is and how to share it daily on LTK. I will continue to take you on this journey with me. I mentioned earlier that this program lasts for 4 weeks. So stay tuned for the other posts from this program. I love you all and I will see you all in my next blog post.